Our Story = Your Story

Our Beginnings

Like many of you, our journey at Woofino™ began with a dog who changed everything. For us, that dog was Bubba, who was a cherished companion for fifteen wonderful years. If you've ever shared your life with a dog who just gets you, who turns every walk into an adventure, then you understand the special bond that sparked our mission. We believe that a life of adventure isn't about reaching a destination; it's about the shared experience itself. It was through countless journeys with Bubba that we discovered our purpose: to celebrate and strengthen that unique connection.

Our Mission

Our mission is to strengthen your connection and elevate your adventures. We believe in the fusion of art and design to create gear that goes beyond basic functionality. Everything we make at Woofino™ is thoughtfully crafted to be seamlessly integrated into your lifestyle. Designed with both you and your best friend in mind, our products ensure every shared journey is easier, more comfortable, and truly epic. Because your dog isn't just a pet—they’re family.

We are also committed to our planet and the wider community of pet lovers. We continuously seek ways to be more socially and environmentally responsible, understanding that caring for our dogs goes hand-in-hand with caring for the world we share.

The Story Behind the Name

Our name, Woofino™, carries a special meaning. It playfully adapts "Wolf" to "Woof" to reflect our approachable and joyful spirit. The suffix "Fino," from the Latin word for "fine," beautifully translates our name to "the Fine Wolf." This embodies our commitment to creating high-quality, elegant products for your cherished companion, inspired by the wild, rugged landscapes that fuel our adventurous spirit.

Woof Love