Our Story

Like many of you, our journey at Woofino® began with a dog who changed everything. For us, that dog was Bubba, a cherished companion who stood by our side for fifteen wonderful years. If you have ever shared your life with a dog who just gets you, who turns every quiet walk into an adventure, you understand the profound bond that sparked our mission. We learned that a life well lived is not about reaching a destination. It is about the shared experience. Through countless miles with Bubba, we discovered our true purpose: to celebrate and strengthen that irreplaceable connection.

Our mission is to elevate your time outdoors together. We believe in fusing art with purposeful design to engineer gear that goes beyond basic functionality. For us, authenticity is about Quality Without Compromise. True quality cannot be replicated overnight; it is the result of dedicated craftsmanship and unwavering intentionality. By collaborating with visionary partners like Henney Design, Rayco Design, and Nate Dodge Studio, we ensure every original Woofino® product is crafted with intent and built to last. Because your dog is not just a pet. They are family.

We also hold a deep commitment to the planet. We continuously seek ways to be socially and environmentally responsible, understanding that caring for our dogs requires protecting the outdoor spaces we explore together.

Our name carries this same ethos. By adapting "Wolf" to "Woof," we combine it with the Latin root "Fino," meaning "fine." The result translates beautifully to "the Fine Wolf." It represents our absolute dedication to designing premium, elegant equipment for your companion, inspired by the rugged landscapes that fuel our adventurous spirit.

To the community of supporters who have championed our vision from the beginning: thank you. By choosing Woofino®, you are supporting original design, independent creatives, and our shared mission to refine the way we adventure with our dogs.

Woof Love,

Ben, Wim, and our late Bubba

Woofino® Founders